CPG Consulting

Strategy That
Moves the Shelf.

MKH Collective partners with CPG brands at every stage of growth — bringing data-driven clarity to retail strategy, procurement, and operations.

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Our Philosophy

The best consumer brands are built at the intersection of data intelligence and human instinct. We exist to help CPG brands find — and keep — that edge.

What We Do

Three Pillars.
One Integrated Practice.

01

Growth

Scale with Intent

Demand generation, retail velocity optimization, and go-to-market strategy built on real category data. We turn shelf performance into a repeatable engine.

02

Procurement

Source Smarter

Strategic sourcing, supplier relationship management, and cost-to-serve modeling that protects margin without compromising quality or delivery.

03

Operations

Build to Scale

Supply chain design, process architecture, and operational infrastructure built for CPG complexity — so your brand can grow without breaking.

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Our Approach

Data Is the
Competitive Edge.

Every CPG brand has ambition. Few have the analytical infrastructure to act on it. We build the models, synthesize the signals, and translate insights into decisions that compound over time.

Category Intelligence

We analyze market velocity, shelf placement, and competitive positioning before making a single recommendation.

Integrated Data Models

Our frameworks connect supply-side cost data with demand-side signals for decisions that hold up end-to-end.

Actionable Outputs

No decks that collect dust. Every engagement delivers a working model, playbook, or tool your team can use immediately.

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Introducing
Halite.

Know your customer. Keep them longer. Halite is the only platform built for predictive CPG intelligence — turning consumer interactions into retention, personalization, and growth.

01

Living Consumer Profiles

AI-driven profiles built in under two minutes that update in real time — so you always know who your customer is, not just what they last bought.

02

Predictive Retention

Surfaces churn risk and reorder intent before you lose the sale. Halite delivers an average 30% retention lift across CPG brands on the platform.

03

Brand Intelligence Dashboard

Aggregate consumer signals across your full customer base — satisfaction, engagement, and conversion data in one unified view.

Let's Talk

Ready to Move the Needle?

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Schedule Time With Us

Choose a time that works for you. We'll come prepared with questions and a clear agenda so the conversation starts with substance.

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